The Impact of AI-Driven Services on Customer Perceptions and Loyalty in The Mobile Telecommunications Sector. FishTaxa - Journal of Fish Taxonomy, [S. l.], v. 37, p. 270–280, 2025. DOI: 10.64149/fishtaxa.37.270-280. Disponível em: https://fishtaxa.com/index.php/FishTaxa/article/view/276. Acesso em: 2 apr. 2026.