Ethical Considerations in Data-Driven Marketing: Balancing Personalization And Privacy. FishTaxa - Journal of Fish Taxonomy, [S. l.], v. 37, p. 286–294, 2025. DOI: 10.64149/10.64149/fishtaxa.37.286-294. Disponível em: https://fishtaxa.com/index.php/FishTaxa/article/view/286. Acesso em: 29 apr. 2026.